Most startups do not succeed. The difference between winning and losing is the magic of the entrepreneur’s focus and actions. And those who found successful startups all have one thing in common: a collection of philosophies and strategies for winning in a complex and unforgiving marketplaces. Whether it’s implicit or explicit, every founder has their own “startup playbook.” They just haven’t revealed it—until now.

In THE STARTUP PLAYBOOK: The Secrets of the Fastest-Growing Startups From Their Founding Entrepreneurs by David Kidder has assembled multi-dimensional tool providing an instructional tour of the proprietary ideas and actions of some of the most extraordinary and successful entrepreneurs of our times, via interviews with innovators such as Caterina Fake (Flickr), Tony Hsieh (Zappos), Elon Musk (PayPal) and more than 35 others, offering their stories, advice, aha moments, and management techniques.

David Kidder is the co-founder of Clickable and GoodAdds, and co-author of the two time New York Times best-selling Intellectual Devotional series of books.