In this captivating parable, you’ll follow Ryan Miller, an executive struggling with reduced sales in a challenging economy. Ryan is mentored by his old Livingston, New Jersey high school friend, Lenny Bernstein, now a Hasidic Jew in Brooklyn having great success in his packaging business. Over a series of lunches around New York City, Lenny shares the key insights that have driven his sales through the roof, while allowing him to run his business efficiently-and still have plenty of time for family.
Lenny explains the simple mnemonic R-O-A-R
– Recognize the four types of buyers
– Observe from the buyer’s perspective, and adapt your message
– Acknowledge the buyer’s special wants and needs
– Resolve the buyer’s issues
Praised by renowned money manager Ken Fisher, Roar! gives you a 3,500-year-old sales secret that has never before been articulated in a business context, one you can use to recharge your sales operation and revitalize both your business and your life. It may be a jungle out there, but it’s a little less scary once you know how to ROAR!
Kevin Daum is an award-winning and bestselling author and marketer. He is the national columnist for Smart Business Magazine, and an Inc. 500 entrepreneur whose sales and marketing techniques resulted in more than $1 billion in sales and two Amazon #1 best sellers. Drawing on his background in theatre and business, Kevin is a compelling speaker who has engaged and inspired audiences around the globe.