In this captivating parable, you’ll follow Ryan Miller, an executive struggling with reduced sales in a challenging economy. Ryan is mentored by his old Livingston, New Jersey high school friend, Lenny Bernstein, now a Hasidic Jew in Brooklyn having great success in his packaging business. Over a series of lunches around New York City, Lenny shares the key insights that have driven his sales through the roof, while allowing him to run his business efficiently-and still have plenty of time for family.
Lenny explains the simple mnemonic R-O-A-R
– Recognize the four types of buyers
– Observe from the buyer’s perspective, and adapt your message
– Acknowledge the buyer’s special wants and needs
– Resolve the buyer’s issues
Praised by renowned money manager Ken Fisher, Roar! gives you a 3,500-year-old sales secret that has never before been articulated in a business context, one you can use to recharge your sales operation and revitalize both your business and your life. It may be a jungle out there, but it’s a little less scary once you know how to ROAR!
Kevin Daum is an award-winning and bestselling author and marketer. He is the national columnist for Smart Business Magazine, and an Inc. 500 entrepreneur whose sales and marketing techniques resulted in more than $1 billion in sales and two Amazon #1 best sellers. Drawing on his background in theatre and business, Kevin is a compelling speaker who has engaged and inspired audiences around the globe.
When does a green home project make financial sense? The authors of this book provide the answer to this and other questions relating to the cost (and relative value) of environmentally friendly home improvements. Eric Corey Freed and Kevin Daum are experts, respectively, in green building and in financing custom homes. In this information-packed book, they walk readers through 50 green home projects and break them down according to the positive impact they have on the environment, as well as the impact they may have (both positive and negative) on the reader’s wallet. They evaluate a wide array of projects, including insulating pipes, weatherizing doors and windows, composting and recycling trash, installing a solar hot water heater, installing green countertops, upgrading appliances, building with reclaimed materials, and installing radiant heat. This unique perspective on going green is a reference that green-leaning homeowners simply cannot do without.